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DIRECTORATE OF TELECOMMUNICATIONS
PUBLICATIONS
Marketing
page 1 of 4
Introduction
For a period of more than forty years, the Directorate had provided maintenance services to Police Forces and Fire Brigades almost on an exclusivity basis. However, during the latter part of the 1980's the situation changed as government dictate required the organisation to compete directly with the private sector for this business.
To meet this new challenge, the Directorate had to restructure its operation to run more akin to a commercial entity, which required amongst other factors, tighter financial control and better market visibility to demonstrate to customers that it was stronger than the private sector in respect of price, reliability and responsiveness.
As part of the evolution process from the Directorate to DTELS and eventual privatisation, the organisation recruited John Sharpley in 1989 to head the newly formed Marketing Team to provide a focussed approach to competitive tendering, company image and customer liaison. Around the same time, the team was expanded to include three new area marketing posts based at the Northern, Eastern and Western area offices and coming under the direction of the Head of Marketing. With some changes of personnel, the structure remained in place until the privatisation in 1994.
On 12th April 1991, the organisation changed it's name to DTELS and an official launch was held at the Sedgwick Centre in London during which information packs were given to customers and staff outlining the business and products.
The images in this gallery are of the eight page pack given out at the launch, together with leaflets retained in a wallet on the rear inside page. Also included is a copy of a letter from the Director that was circulated to DTELS staff in the same month outlining the reasons for the name change and the process to be adopted thereafter.
Other Brochures in this Section
- A further example of a marketing brochure printed in March 1993 is given in the gallery in Page 2 of this article and was probably the last to be produced before the eventual privatisation.
- A brochure describing Engineering Consultancy services is contained in the gallery on Page 3 of this article.
- Two brochures from 1988-1990 are contained in Gallery 4 on Page 4
Update 26th May 2007
Two letters from the Head of Marketing, George Davis, dated 27th March and 8th April 1991, detailing the arrangements for the DTELS launch at the Sedgwick Centre.
Gallery Viewer
Click on the appropriate thumbnail to view the required page.
Names of Persons Appearing in this Brochure
Names of DTELS personnel in this brochure are:
Page 2 - Dave Perkins (CWT)
Page 3 - Alan Smith (CWT)
Page 4 - Alex Kerr (Aerial Rigger)
Page 8 - Pete Kearns (TTE1 )
Acknowledgement (added 26th May 2007)
Thanks to Bryn Oliver for the two letters circulated by George Davis in 1991.
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